I’m an Australian graphic designer living in Japan with my wife and 2 year old son. I worked in Sydney for 12 years and I’ve been in Japan since 2010. While I'm here, most of my work continues to come from my Australian clientele (I head back once a year to shout them a beer).
I started work as a designer in ’97 at an ad agency on Abercrombie Street in Sydney. In 2005 I enrolled in AWARD School, where I learnt to write ideas for advertising. I graduated as one of the year’s top performers and went on to work as an art director.
In 2007 I returned to design, working at Jones Bay Wharf in one of Sydney's leading user-centred design studios. After two years I began working freelance for Clemenger BBDO, Singleton Ogilvy and Mather, Massive, Razorfish, and Australian Consolidated Press among others.
I’m an advocate of User Experience design. I spent two years at one of Australia’s leading user-centred design studios learning from some of the best information architects, project managers, and devs.
My career began as a print designer designing identities for commercial developments in Sydney. Through the brand discovery process clients achieve a deeper understanding of their own business as well.
I’m a SASSy HTML/CSS coder, and a superficial JS wrangler. I wrote a responsive grid framework called Fluid Squares. I get animated around CSS. I'm good with Github.
I handcraft beautiful, mobile-ready emails. I’ve been designing email newsletters for Snapfish, an online photo book service, on a weekly basis since 2008.
Sue-Lin Tin and Jason Crane run a UX consultancy and asked me to design their business identity and create their website.
When developing a logo, Concept, Illustration, Typography, Colour, and Finished Art are separated into definitive, sequential rounds for approval.
Business cards were printed on premium lustre cardstock with a UV spot laminate over the logo.
Finally a simple, CSS-animated website was produced, which can be found at www.tincrane.com.
Gatherin is a social network with a focus on relationships. It’s an Australian VC-funded startup. The website launched late 2014 and is currently in the middle of a big marketing campaign.
In the first phase of the project I branded Gatherin, taking the client through a brand discovery process to define its logo, look and feel, and tone of voice.
In the second phase I created the service's user interface for desktop, tablet, and mobile.
Here's some more user interface details. In total this was a 6 month project and over 50 unique templates were designed.
Sick of everyone whinging about Comic Sans, I decided to fix it. I worked on it as a side project, calling it Comic Neue. I tweeted the launch of the Comic Neue website and font to a handful of followers, and in 24 hours it was trending worldwide on Twitter. In a few days it was featured in major news publications around the world, sparking a global conversation about everyone’s casual font choices.
There was overwhelming demand for Comic Neue to support more languages, and thanks to successful Kickstarter project the font now supports German, French, Spanish, and 38 other languages. The font will be available from Google Fonts shortly.
I designed and built a mobile-ready website to promote the font, which you can find at www.comicneue.com.
A web designer in Japan.