I’m an Australian graphic designer living in Japan with my wife and son. I look after the creative for Snapfish Australia and New Zealand, and a handful of other Australian businesses. I also run an online shop selling illustrations and creative assets.
I started work as a designer in 1997 at an ad agency on Abercrombie Street in Sydney. In 2005 I enrolled in AWARD School, where I learnt to write ideas for advertising. I graduated as one of the year’s top performers and went on to work as an art director.
In 2007 I returned to design, working at Jones Bay Wharf in one of Sydney's leading UX studios. After two years I began working freelance for Clemenger BBDO, Singleton Ogilvy and Mather, Massive, Razorfish, and Australian Consolidated Press, before moving to Japan in 2010 to work remotely.
Take a look at some recent work below, or follow my Instagram feed.
See you around!
On sale now at creativemarket.com
Sue-Lin Tin and Jason Crane run a UX consultancy and asked me to design their business identity and website.
When developing a logo I separate concept, illustration, typography, colour, and finished art into definitive, sequential rounds for approval. Decision making is easier and the customer feels more involved in the creative process.
Business cards were printed on premium lustre cardstock with a UV spot laminate, and a CSS-animated website was built: www.tincrane.com.
Gatherin is a social network with a focus on relationships. It’s an Australian VC-funded startup. The website launched late 2014 and is currently in the middle of a big marketing campaign.
In the first phase of the project I branded Gatherin, taking the client through a brand discovery process to define its logo, look and feel, and tone of voice.
In the second phase I created the service's user interface for desktop, tablet, and mobile.
Here's some more user interface details. In total this was a 6 month project and over 50 unique templates were designed.
Sick of everyone whinging about Comic Sans, I decided to fix it. I worked on it as a side project, calling it Comic Neue. I tweeted the launch of the Comic Neue website and font to a handful of followers, and in 24 hours it was trending worldwide on Twitter. In a few days it was featured in major news publications around the world, sparking a global conversation about everyone’s casual font choices.
There was overwhelming demand for Comic Neue to support more languages, and thanks to successful Kickstarter project the font now supports German, French, Spanish, and 38 other languages. The font will be available from Google Fonts shortly.
I designed and built a mobile-ready website to promote the font, which you can find at www.comicneue.com.
A web designer in Japan.