Instagram weren’t looking at the big picture Last week Instagram updated the wordmark in their logo, the other component being the well-recognised camera icon.  Why not be more universal and drop the wordmark altogether? How many of Instagram’s 100 million active monthly users speak English? The minority? Twitter, McDonalds, and Starbucks are global brands who recognised an English wordmark holds their brand back from being a universal entity. Instagram didn’t think big enough imo.
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Instagram weren’t looking at the big picture

Last week Instagram updated the wordmark in their logo, the other component being the well-recognised camera icon. 

Why not be more universal and drop the wordmark altogether?

How many of Instagram’s 100 million active monthly users speak English? The minority?

Twitter, McDonalds, and Starbucks are global brands who recognised an English wordmark holds their brand back from being a universal entity.

Instagram didn’t think big enough imo.

Design by the Public Each year Powerhouse Museum in Sydney hold the Sydney Design festival.  This year they opened the festival branding to the public in the form of a poster design competition. Wise choice or utterly stupid idea? If anything it will be fascinating to see what non-designers think good design is, at least when their hands are at the wheel… Update:  …at least it would have been. The comp has now been completely trolled by actual designers. Partly because many believe crowd-sourced design is for cheapskates, partly because it turned into a fun practical joke. Updated update: Amazing. Powerhouse Museum has shut down and removed the competition altogether. So much for that. A complete run down on what happened by Clinton Duncan here: http://desktopmag.com.au/blogs/opinion-with-friends-like-these-who-needs-enemies/ I leave you with this: “If you think it’s expensive to hire a professional, wait until you hire an amateur.” — brad cumbers (@bradcumbers) April 17, 2013
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Design by the Public

Each year Powerhouse Museum in Sydney hold the Sydney Design festival. 

This year they opened the festival branding to the public in the form of a poster design competition.

Wise choice or utterly stupid idea?

If anything it will be fascinating to see what non-designers think good design is, at least when their hands are at the wheel…

Update:  …at least it would have been. The comp has now been completely trolled by actual designers. Partly because many believe crowd-sourced design is for cheapskates, partly because it turned into a fun practical joke.

Updated update: Amazing. Powerhouse Museum has shut down and removed the competition altogether. So much for that.

A complete run down on what happened by Clinton Duncan here: http://desktopmag.com.au/blogs/opinion-with-friends-like-these-who-needs-enemies/

I leave you with this:

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